Pierson Equity Group

Co-Founder, managing partner

Dan Pierson

Dan is leading Pierson Equity Group using his insight and long-standing relationships in commercial real estate. He was a collegiate athlete at the University of Cincinnati from 2010-13 while studying business and entrepreneurship. 

He launched a handful of small concepts and businesses throughout college, including an online wholesale health supplement store, a portable (size of credit card) cloud based storage device, vending machine company, monthly nutraceutical subscription concept, and bar/restaurant software concept. 

Dan started pursuing commercial real estate in 2011 by attempting to buy out a large operator of parking garages in Cincinnati, Ohio before finding a great opportunity in the fitness industry. 

He sold his vending machine company and backed down from other responsibilities to purchase his first operational fitness center in 2012 at the age of 20. Dan’s success in the fitness industry paved the way for expansion into different regions with multiple locations. 

He started a business intermediary firm in 2019 and has exclusively sold over $4 million in small businesses and assisted in the sale of over $50 million of real estate. 

Dan spent years building relationships with some of the top apartment buyers in the nation before launching Pierson Equity Group. 

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